Let’s sex up the crisis



"Let’s face the truth: the financial crisis lacks any sex appeal at all. And without sexual references nothing sells quickly," writes the daily Polska. So what is sexiest? Success, change, and growth, of course. "It’s not an accident that humanity, entangled in the ever more global and omnipresent information network, remains in a mental state of excitement whose universal object of desire is unbridled consumption," stresses the newspaper. That’s why a long-term recession, usually symbolised in economics textbooks by the letter "L," is the "worst possible enemy."

Today, writes Polska, "no one has time for a long illness and a gradual recovery." What matters is success, time, and money. For this reason, governments are trying to overcome the crisis by pumping huge amounts of money into the financial system. "This is not necessarily the best way, but surely the fastest," concludes the Warsaw daily.